For the purpose of this project, I created "Front Street Marketing," and acted as a consulting firm to provide Brownstone’s Restaurant in downtown Hattiesburg, MS with an in-depth customer analysis report. 

Through an extensive and thorough analysis of company elements, I was able to assess the business’ background, purpose and goals to identify the relevant customer segments they serve. Once the segments were identified and defined, I narrowed the scope of target audiences to select two primary and two secondary markets, as well as which surrounding businesses they compete with most. After developing a comprehensive understanding of these elements, I then organized a series of suggestions and recommendations for future marketing efforts.

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