While I can explain the ROPE process in my sleep due to years of undergrad reinforcement, until recently, I failed to acknowledge the shortcomings of stopping at "E." In case you aren't familiar with this acronym, ROPE stands for: Research. Objectives. Programming. Evaluation. No matter the acronym taught, from ROPE, RACE or PACE, to ACE or even GRACE, (Yes, those are all legitimate PR process acronyms, I promise. See here.) they all lack a vital step. Stewardship...